From knots to not

Maintaining health and lifestyle

HELEN

Eerste hulp bij ongemakken

HELEN was a starting brand that wanted to do thing differently. They were looking to stand out from the current physiotherapist world, trying to focus more on prevention and an active lifestyle. With ambitions like these, a conceptual brand is a must.

With a wide range of care, HELEN wants to create a place that you can go to for any form of unease. A place to turn to when your doctor or the hospital seems too rigorous. Somewhere to ask questions, for when you feel that your body is giving your signals that you are not able to decode yourself.

Partners in Creativity

Brand & Design - Robin Hornman
Copywriter - Hannah Fransen
Webdeveloper - Miran Scharrenberg

Challenge:

Standing out in a physio-world where the focus lies on injury treatment and physical wellbeing, instead of prevention and mental wellbeing

The slogan tells the whole story: ''Eerste hulp bij ongemakken'' (which translates to: First Aid in times of discomfort). A brand that is there to help, before issues arise. A place to turn to, to maintain and connect with mind & body. First aid is not only needed after a cutting-incident while cooking or a wrong tackle during soccer practice. It's also needed after a though day in the office or after weeks of manual labour.

The Result? A brand that communicates directly with a dutch sense of witt. Trying to maintain a fine balance between the (sometimes) floaty mental side of wellbeing and the active side of wellbeing.

The visual hook provides this fundament. This hook revolves all around knots. It embodies both the physical and mental state of wellbeing. Wether in your muscles, stomach or brain, HELEN is here to help treat these knots and turn them into flow again. These flowy motions and knots are depicted everywere, to help accomapny the message.

Attached to this is a colorpallette that is bold and energetic, but is versatile enough to also provide a sense of groundedness and calm if that better suits the message.

From knots to not

HELEN

Eerste hulp bij ongemakken

Challenge:

Standing out in a physio-world where the focus lies on injury treatment and physical wellbeing, instead of prevention and mental wellbeing

The Result? A brand that communicates directly with a dutch sense of witt. Trying to maintain a fine balance between the (sometimes) floaty mental side of wellbeing and the active side of wellbeing.

Attached to this is a colorpallette that is bold and energetic, but is versatile enough to also provide a sense of groundedness and calm if that better suits the message.

Swiss Sense

doen wat je droomt

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