bol.com wanted to showcase their diverse selection of homely goods with an Out of Home and digital campaign. Showcasing a wide vaierity of different people, settings and items to convey the message: We have anything, for anyone.
For the first time bol.com dove into the Selective Colour technique, which is now a main driver in their current photography handbook.
Partners in Creativity
Copywriter - Kiki Holshuijsen
Art Direction - Robin Hornman
Creative Director - Ramin Bahari
Design & DTP - Bart van der Hoorn