A versatile mascot

Ready for any European market

For the European launch of their newest concoction, Heinz needed a mascot that could be used for their social campaigns. A cheeky character that showed the same traits as this unique product.

The challenge revolved all around scalability. Every local market had to be able to work with the illustration, to create assets specifically made for that market. Therefore the pickle (and supporting illustrations) were built in a wide variety of different expressions, color-schemes and combinations to account for the versatility needed.