This created the perfect hook for this Premium Brand. We take inspiration from philosophy, ancient Greek imagery and illustration whilst combining this with the motion, shapes and recognisable elements from Padel. Re-branding the Padel court to an arena made of glass. Tying it all together with the slogan “Reflect on greatness” , by focusing on personal victories and growth.
The brandmark takes from the two defining elements of padel: the swing and the reflection, providing a flow and angular element for the mark. The color palette and styling takes the word reflection literally and portrays the effect light has on diamonds, giving us a big range of colors split into two groups: red's and blue's.
